Monday, 4 November 2013

History of opening sequences

History of opening sequences

A title sequence is the method by which cinematic films or television programs present their title, key production and cast members, or both, utilizing conceptual visuals and sound.

Early Title Sequences,

 Early title sequences often created by lettering artists often employed by major studio-typically presented white type on a black background as the colours were contrusting thus producing a clearer picture. Soon after, they included some minor decorations such as lines, outlines,or small drawings. Some title sequences or title 'cards' worth mentioning are the ones created by pioneer director D.W.Griffth. These title cards could be considered one of the first examples of branded title cards in that Griffith included his name as a signature at the edges of each card. Because early movies were silent, the title cards often had an additional function: They displayed displayed dialogue that was essential to comprehending the story, and they set the time and place for individual scences.These cards were first photographed and then edited into the main movie.

Since the invention of the cinematograph, simple title cards were used in silent film presentations in order to identify both the film and the production company involved, and to act as a signal that the film had started and then finished. In silent cinema title cards were used throughout for dialogue and plot and it is in some of these early short films that we see the first examples of title sequences. This remained the convention for many years until the advent of television forced the major film studios to invest in developing cinema in order to win back a diminishing audience.

 As cinema's title sequences grew longer we begin to see the involvement of graphic design such as Saul Bass, which directly influenced the 1960s television predilection for creating strong graphics-led sequences for many shows.

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