Genre
Genre function according to sets of rules and conventions, which govern their capacity and range. They respond to these rules and conventions by developing formulas and patterns. Overtime, these formulas and pattern may acquire not only typical, but even archetypal force, dominating ways of seeing and of representing the world around us.
The importance of genre for audiences and producers?
Audiences select texts on basis of genre, often because texts are arranged at retail outlets by genre. Also, certain genres are considered appropriate to certain ages/genders in society, and choices are made accordingly e.g. teen movie 'chick flicks' have systems of expectations about the context and style of a text, according to its genre
Why do we categorise films?
As far as TV and films is concerned, this commercial idea of genre with the evolution of the film industry, but was particularly developed in Hollywood in the 1920/30s when the major studios were being established. Film producers wanted ways of attracting audiences to their films to create profit. The obvious solution was to establish what kinds of films people liked and produced them in large numbers. Marketers' could then give films a label so that the audience know what to expect.Paradigm
The overall pattern created by a film that helps us to categorise it.
http://www.paradigmedia.com/
Conventions
The individual elements which help specify what genre a film belongs to
http://media-studies.tki.org.nz/Teaching-media-studies/Media-concepts/Codes-and-conventions
Iconography
The visual images and symbols used in a work of art or the study or interpretation
http://en.wikipedia.org/wiki/Iconography
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